Scottish-Pakistani artist FiDA is independently achieving success through his eccentric vocal style and innovative production. Combining South Asian culture with modern
Hip-Hop, FiDA has accumulated over 450,000 streams across major platforms, earning him BBC Radio play and a devoted Tik Tok following in the process. A fan of the outrageous, he predominantly draws inspiration from Kanye West, Daft Punk, and Jai Paul; self-sufficiently writing, producing, and engineering each of his releases. His characteristic approach to production captivates the listener on a genre-binding journey through space, while his lyrics explore themes of heartbreak and self-discovery. If you ever need an escape from earth, FiDA can provide the soundtrack.

Originally of Pakistani descent, FiDA was exposed to a variety of art while being raised in Scotland. His Abu (Father) rotated Pop icons such as Michael Jackson & The Beatles, while his Ami (Mother) introduced him to classic Pakistani hits & Bollywood soundtracks. Fully immersed by the music and the culture, the combination inspired FiDA to begin writing lyrics. This caught the attention of his primary school music teacher, who praised him for his song-writing ability, ultimately providing FiDA with the confidence to continue perfecting his pen.

Fascinated by distinctive sound production, FiDA studied icons such as J Dilla & Timbaland while forming his approach to music. Concurrently, the artist developed his vocal abilities, inspired by the likes of Nazia Hassan, D’angelo, and Frank Ocean. Wearing his influences on his sleeve, FiDA reinvents himself with each project, ultimately providing us with a short, yet breath-taking glimpse into the current state of his constantly evolving universe.